You see your business every day. Your customers don't.
What do they see that you've stopped noticing?
You know what your business offers. You know where to find the information. You know what makes your company different.
Someone discovering you for the first time knows none of that.
They see the photographs, read the descriptions and try to work out whether you're the right fit. They may start on your website, your Google listing or a social profile.
Does each one show the business you're running today?
An old team photo. A service that's hard to find. Contact details that don't quite agree. Small things can become easy to overlook when you already know the answers.
It's more than whether the website looks good. Can a new customer understand what you do, recognize your business and find a clear next step?
You have a business to run. Checking pages, photographs and listings can keep slipping down the list.
A fresh perspective can help you see what needs attention—and decide what to do next.
Our Business Visibility Audit takes a fresh look at your public online presence: your website, Google Business Profile, social pages, photographs and the information a potential customer encounters.
We start with what's working, then identify specific opportunities using the information we can verify publicly.
The question behind it is simple: If I knew nothing about this company and discovered it today, what would I see?
The first impression. The photographs. How clearly your website explains your work, including when someone visits on a phone.
The business details, service information and local context on your website and Google Business Profile — and whether they tell a consistent story.
A service you offer but barely mention. A photograph that would make your work easier to understand. A clear way to get in touch.
Hours, telephone numbers, descriptions or imagery that say different things in different places.
Older pages. Outdated photographs. Questions your customers might ask that your online presence never answers.
Do your images show the people, place and work a customer would encounter today?
At IDT Photo, we bring 39+ years of photography experience to that question. We understand how photographs help people get a feel for a business before they ever walk through the door.
Sometimes the issue is an old team photograph. Sometimes customers need to see the space, a service in action or the people they'll be working with.
When professional photography would help, we can provide it — from headshots and team portraits to workplace, facility and commercial imagery. It's one possible part of the solution, guided by what your business needs.
David Mercer · IDT Photo
You run your business. We take a fresh look at how the outside world sees it.
An outside perspective can reveal the details that familiarity makes easy to miss.
Tell us about your business and share your website. Let's talk about what a fresh look could uncover.
We'll discuss what you'd like us to review and agree on the next step. Any photography, website or content work is discussed separately.
Prefer to get in touch directly?
Based in downtown Aurora, Illinois. IDT Photo serves businesses throughout the western Chicago suburbs.
