What to Wear for
Family Portraits
Getting the whole family looking great together is an art. David & Jane have photographed thousands of families — here's exactly what works and what to avoid.
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David's Golden Rules for Family Outfits
Coordinate, Don't Match
Pick a 3-color palette and assign one color per person. Matching head-to-toe looks dated on camera.
Avoid Busy Patterns
Small checks, thin stripes, and logos can create a moiré effect on camera. Stick to solids or large, simple prints.
Shoes Matter More Than You Think
Clean, simple footwear pulls the look together. Avoid neon colors or worn-out sneakers.
Layer for Depth
A cardigan, denim jacket, or scarf adds visual interest and gives you outfit variety in the gallery.
Palette Ideas That Photograph Beautifully
Warm Neutrals
Cream, sand, caramel, warm white — always timeless
Earth & Nature
Olive, rust, sage, terracotta — perfect for fall/outdoor
Cool & Airy
Soft blues, chambray, sky — fresh and clean
Navy & White
Classic, sharp, and works in any season
Our Top Outfit Picks
Most PopularNeutral Linen Family Set
$25–$75 per piece
Cream and warm beige tones photograph beautifully in any setting — studio, outdoor, or in-home.
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Fall SessionsEarth Tone Coordinating Set
$30–$80 per piece
Rust, olive, and sage tones are perfect for fall family sessions — warm, rich, and photogenic.
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Classic White & Denim
$20–$60 per piece
A timeless combination that always works. Clean, bright, and great for both studio and outdoor sessions.
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Soft Blue Coordinating Outfits
$25–$70 per piece
Navy, sky blue, and chambray tones coordinate beautifully without being too matchy.
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Girls' Floral Dress
$18–$40
A soft floral print ties the whole family together without everyone wearing the exact same thing.
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Boys' Classic Chino Set
$20–$45
Khaki, navy, or grey chinos with a simple button-up — clean, classic, and always age-appropriate.
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David's PickMom's Wrap Midi Dress
$35–$75
Universally flattering and available in dozens of colors. Easy to match with the family's palette.
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Dad's Neutral Button-Up
$25–$55
A soft linen or chambray button-up is the most versatile choice for dads — always looks put-together.
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Holiday FavouriteMatching PJ Set (Holiday Sessions)
$30–$65 per set
For holiday and in-home sessions, matching PJs are always a hit — cozy, fun, and universally loved.
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Boho Fringe Cardigan
$30–$60
Adds texture and dimension to layered family looks. Works well in fall and outdoor settings.
Shop Now →Prices are approximate and may vary by retailer. Some links are affiliate links.
Ready to Book Your Family Session?
Tell us your outfit plan when you book and we'll choose backdrops and locations that complement your palette perfectly.